Southwest unveils Shark Week fleet

Southwest Airlines has launched a Shark Week Fleet in partnership with the Discovery Channel, with five aircraft entering the airline’s network to celebrate the 30th anniversary of Shark Week.

Each aircraft features custom artwork featuring a species of shark often showcased in Shark Week. The Great White Shark and Hammerhead Shark aircraft launched from the airline’s home base in Dallas Love Field, the Tiger Shark aircraft launched from Chicago, the Bull Shark aircraft launched from Houston, and the Mako Shark aircraft launched from Phoenix Sky Harbor.

The Shark Week Fleet can be tracked on with custom-created shark icons, replacing the traditional aircraft icons and the information page for each shark-themed aircraft will showcase a Shark Week logo.

“Entering our fifth consecutive year of partnership with the Discovery Channel, we are thrilled to celebrate Shark Week’s 30th anniversary in an even bigger way by launching an entire fleet of Shark Week aircraft and premiering a Shark Week episode on-board our flights, letting our customers have the first view of Shark Week content,” said Brandy King, director of external communications who oversees the airline’s Brand Partnerships and Entertainment Public Relations initiative.

King adds: “Each year, our customers and employees share our Shark Week enthusiasm and look forward to joining the fun with our airport and on-board activations!”

The onboard entertainment portal will host a custom Shark Week TV Series Channel which will house a library of Shark Week episodes until Shark Week airs on Discovery Channel beginning 22 July.

Shark Week will continue through 29 July and can be viewed via Live TV on-board a Southwest flight. Beginning 11 July, Shark Week premieres a new ‘never-been-seen before’ episode of ‘Great White Abyss’ for Southwest passengers via the in-flight entertainment, two weeks ahead of its worldwide release.

The aircraft will fly throughout the Southwest system through August 31 2018.

Written by: Kimberley Young

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