Routes Europe 2019: Newcastle unveils website to boost tourism

Newcastle International Airport has launched a new website to promote inbound tourism at this year’s Routes Europe event taking place in Hannover this week.

Branded Visit North East England, the website follows the themes of ‘uncover’, ‘explore’ and ‘experience’ with content will be translated into different languages, including: Chinese, Spanish, French, German and Dutch.

“I am very passionate about promoting the North East, as I strongly believe that the inbound tourism project will be of great benefit to the whole region,” said Jen Rea, the airport’s newly apointed inbound tourism manager. “Being from Newcastle myself, I have first-hand experience of how exciting and charming the region is – so I know that it will appeal to a wide range of different tourist demographics,” she added.

Future developments for the website include bookable products for many of the local tourism attractions, as well as interactive mapping of the region.

Commenting on how nothing similar to this has been done by any other UK airport, Newcastle Airport CEO, Nick Jones, said: “The tourism project is set to be hugely beneficial to the region by increasing the number of visitors coming to the North East through ‘Your Airport’… I am looking forward to seeing the region’s reaction to this exciting project.”

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