Routes Europe 2018: Billund celebrates big win in Bilbao

By April 24, 2018 January 16th, 2020 News

Denmark’s Billund Airport has finished this year’s Routes Europe event on a high, having scooped the top prize in the events 2018 marketing awards for the under four million passenger category.

A highlight on the Routes calendar, the awards ceremony took place in Bilbao’s Euskalduna Conference Centre, with leaders from across Europe’s aviation sector coming together to celebrate the winning teams.

The Danish gateway beat off competing airports from Belgium, Ireland, the Netherlands and Northern Ireland to claim the title.

“We are delighted to have won this award, primarily because our partner airlines have recognised what we do in firstly attracting them to serve the airport, but then to make their service sustainable,” said Kjeld Zacho Jorgensen, CEO, Billund Airport.

Winning the award was particularly poignant for Zacho Jorgensen, as he will be stepping down from his role at the helm of Billund Airport in May, after an eight-year tenure. Instead he will be turning his attention to his own company, Zacho Advice – a consulting company focused on management, strategy, project development and coaching.

Thanking his airport marketing team for their work in winning the award, he added: “Their dedication, commitment and professionalism has delivered this well-deserved award. It has been a real team effort.”

Voted for and judged by airlines, the awards recognise airports that have achieved route development and marketing successes in the last 12 months. Other airports nominated in the under four million category were Belfast City Airport (which was highly commended), Cork Airport, Groningen Airport and Liege Airport.

In the four to 20 million passenger category, Budapest was declared the winner, while Brussels Airport was not only announced as the winner of the over 20 million passenger category, but the Overall Winner of the Routes Europe 2018 Marketing Award.

Meanwhile, in recognition of the role tourist boards play in promoting route development, the Canary Islands Tourist Board – Promotur scooped the Destination Marketing Award.

Header image: Kjeld Zacho Jørgensen, CEO and Jesper Klausholm, head of airline relations and marketing from Billund Airport celebrate the Danish gateway’s win at the Routes Europe 2018 Marketing Awards in Bilbao.

 

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