Kulula.com ‘reinvents’ airport experience for its passengers

South African low-cost carrier, kulula.com, has implemented Sabre’s new Digital Workspace solution to enhance the airport experience for its passengers.

Serving major domestic routes from Johannesburg’s O.R. Tambo International and Lanseria International airports, kulula.com is owned and operated by Comair. “Investing in new, digital technologies is crucial to our strategy, which centres around improving the travel experience for our passengers,” said Wrenelle Stander, executive director, airline division, kulula.com. “In today’s digital world, our customers expect a reimagined air travel experience, and Sabre’s digital technology will help us achieve our goal of becoming the most visionary and customer-centric carriers on the African continent. With Sabre’s Digital Workspace, we will transform the airport experience to be more seamless, more personalised and less stressful – moving us a step closer to a fully digital integrated operation.”

Sabre’s first completely cloud-based solution, Digital Workspace equips airport agents with workflows that eliminate the traditional linear check-in procedure and improve agent productivity by up to 30% compared to current processes. Kulula.com will be rolling Sabre’s innovative technology out across all the airports it serves assisting more than 1,200 agents.

Acknowledging that “passing through the airport is traditionally one of the most stressful aspects of travel” Sabre’s Dino Gelmetti, VP, Sales Middle East and Africa, added that “reducing queuing times and check points will make a huge difference for kulula.com’s customers.”

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