Posted on: 24 May 2019 by Kimberley Young
Four German airports, Munich, Stuttgart, Düsseldorf and Hamburg, have teamed up to launch a new advertising network to enable advertisers to book premium displays across the airports, “flexibly and on a weekly basis.”
With AIRPORTconnect, companies and media buyers can book premium Digital-out-of-home (DOOH) advertising displays at the four German airports. Across the four locations, advertisers can deliver their messages on 28 Full-HD 16:9 screens, with the potential to reach more than 2.5 million passengers per week.
In a statement the airports said, “It adds up to an innovative marketing concept that combines an attractive target group with an impressive reach and flexible booking options.”
The service has already gained a customer as premium luggage manufacturer Samsonite has booked the AIRPORTconnect model for four weeks starting on 13 May.
“With AIRPORTconnect, we’ve joined forces with strong partners to launch a groundbreaking concept for the marketing of digital advertising displays at airports throughout Germany,” said Cornelia Rossmann, the head of advertising and media at Munich Airport.
A total of 12 of the 28 displays are located at Munich Airport – all after the security screening checkpoints in the terminal, and boasting areas of high footfall, long dwell times and a high percentage of business travellers and decision markets, the airport offers “a wealth of premium advertising locations.”
Düsseldorf Airport also offers large-format presentation options for advertisers’ messages, both in the terminal and at the gate with four digital screens both airside and landside.
At Hamburg Airport, eight screens are positioned before and after security, while Stuttgart Airport features four high-tech screens in the public area along the walkways in the Terminal 1 arrival and departure zones.