Ireland’s fastest growing airport, Cork, has been recognised for its recent drive to increase brand awareness and maximise bookings through its digital marketing campaign ‘Love Taking Off.’ It was awarded the Best B2C (business-to-consumer) Campaign at the 2019 Spider Awards.
The campaign focused on a selection of the more than 50 routes on offer from Cork Airport across the UK and continental Europe along with an emphasis on key European hub airports.
Commenting on the airport’s win, Kevin Cullinane, head of communications, said: “The objectives of this campaign are to build route awareness, grow passenger numbers by 7% year-on-year and increase Cork Airport’s market share in the south of Ireland. Using a mix of pre-planning and customer research, creative workshops and strategic and targeted online and traditional advertising, the campaign has been a huge success.”
With passenger numbers forecast to hit 2.6 million this year, up 8% on 2018, Cullinane added: “This success is due to the hard work and dedication of the whole team at Cork Airport including the digital department.” He also took the opportunity to thank the airport’s creative agency Totem, media buying agency Spark Foundry and communications agency, Springboard PR & Marketing.
