Posted on: 11 November 2019 by Chloe Greenbank
Grantley Adams International Airport (GAIA) in Barbados is helping brands benefit from greater reach with airline passengers. The Caribbean’s ‘leading airport’ has partnered with Clear Channel Advertising (CCA)as its exclusive advertising provider.
As part of this agreement CCA will design and launch a contemporary media programme for GAIA that captures the spirit of Barbados. The programme will entail the fusion of high-tech media, sponsored mobile charging stations and spectacular large-format displays among concourse environs to maximise revenue for GAIA and captivate passengers for brands. In addition to ‘Welcome to Barbados’ theming, displays will feature a 4-mm LED video wall, illuminated and non-illuminated tension fabric displays, exhibit and specialty displays and glass wraps.
“Our diligence confirmed that CCA is the airport media innovator and leader,” said Terry Layne, Acting CEO, Grantley Adams International Airport, in reference to CCA operating at more than 260 airport programmes around the globe. “The sophisticated media program CCA proposed is comprehensive, best-in-class and will deliver what brands want, and, improve the overall experience for our valued customers,” he continued.
Brands benefitting from the GAIA’s new media program range from among industries such as tourism, banking and finance, real estate, international business, retail and distribution. In addition, its thriving rental market, driven by the tourist population, attracts many foreign homebuyers.
GAIA’s airport traffic for 2018 was 2.19m. It caters for flights serving other Caribbean islands, as well as connections to major cities in the US, Canada and Europe.