A press conference at Japan Airlines headquarters today, confirmed the name of Japan’s first medium to long-haul LCC as ZIPAIR.

With the registration now official the company will be established as ZIPAIR Tokyo Ltd., as of 8 March. The new carrier will begin its first schedule services in the summer of 2020.

The brand name is intended to incorporate the idea of travelling to various zip codes, while aiming to create a calculated travel experience that brings originality and ingenuity of the Japanese culture. The word Tokyo was added to the airline’s name as it will be based there.