WestJet introduces redesigned self-serve tools

WestJet has unveiled a new look and feel for checking in for flights via its website, by mobile phone or at a WestJet airport kiosk, with new features added to allow WestJet passengers to do more as part of their check-in experience.

The new features that customers will be able to use on the three check-in platforms include: paying excess baggage fees as part of mobile and web check in (a feature already available at kiosks); move to an earlier flight, on select routes, based on availability; re-enter the check-in process to reprint boarding passes and change baggage information; print boarding passes and baggage tags in a single transaction at select airports where self-serve bag-tagging is available.

“We’re pleased to unveil these new applications as part of WestJet’s commitment to a remarkable guest experience,” remarked Bob Cummings, WestJet executive vice-president, sales, marketing and guest experience. “These applications offer big improvements to the check-in flow, as well as increased kiosk usability, which is a benefit to both our guests and WestJetters in our airports. We believe that as demand grows for guests to customise their travel to suit their needs, so too will the number of guests using our self-service options.”

The airline encourages travellers to use these self-serve options, creating an enhanced experience at the airport where WestJet passengers will only have to drop off any checked baggage and proceed to their gate. WestJet staff will continue to assist passengers at WestJet ticket counters for those who wish to complete their check-in at the airport.

“Convenience is an important part of the value proposition to travellers. As part of our airline’s evolution, WestJet is striving to lead the way when it comes to easy-to-use self-service options,” concluded Cummings. “In great numbers, WestJet guests check in online or via their mobile device, email or print their own boarding passes, and tag their own bags at the airport. This successful implementation further demonstrates our commitment to building capabilities that will provide additional self-service opportunities to enhance the travel experience of our guests.”

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