VivaAerobus hires Fusion to grow ancillary revenue

VivaAerobus has enlisted Fusion to implement an online ancillary product strategy that uses real-time segmentation, product scoring and real-time decision-making to help the airline increase its ancillary revenue.This strategy will include purchase point optimisation, enabling VivaAerobus to present personalised ancillary options in the booking path. These will include fare freezes, seat assignment, express check-in, luggage, transportation services, parking, meals and insurance – all designed to improve the overall customer experience and achieve higher purchase rates.“Our customers trust us to provide low-cost fares that can be booked on our easy-to-use website,” commented Lee Barrett, head of ancillary services, VivaAerobus. “Fusion's ancillary product optimisation will help us vastly improve the value of our customer sales interactions and provide better purchasing experiences for those who are looking to customise their trip using our large array of ancillary services.”

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