Posted on: 25 February 2015 by Ross McSweeny
Virgin America has become the first US airline to launch Visa Checkout, described as a “simple and speedy new way to process online payments”.
Visa Checkout is designed to make online shopping as easy as a physical card 'swipe'; after signing up once. The system removes the need to enter card details during the online checkout process wherever consumers see the Visa Checkout button.
Visa Checkout is available when booking Virgin America flights across all devices. Its adoption follows the re-design of Virgin America's website in 2014.
"Just like our unique and tech-forward aircraft cabins, our new website represents a major departure from the typical airline experience," explained Virgin America chief marketing officer Luanne Calvert. "We are excited to elevate our guests' web experience even further with the launch of Visa Checkout, bringing the simplicity and speed of the 'swipe' into the online world so our guests can breeze through checkout in just a few clicks, from any device."
Travellers new to Visa Checkout can enroll through the booking path on Virgin America's website. Visa Checkout accepts any debit or credit card, including the Virgin America Visa Signature Credit Card and the Virgin America Premium Visa Signature Card. Once enrolled, shoppers simply provide their username and password to complete the payment process, without ever having to leave Virgin America's website.