Posted on: 29 April 2010 by Ross McSweeny
Virgin Blue has launched new mobile services developed by Dublin-based specialist Mobile Travel Technologies Ltd (MTT) covering a range of services including check-in, seat selection, mobile boarding pass, change and booking and is available on virtually all mobile devices.
Additionally BlackBerry users can choose to download a custom-built App from the BlackBerry App World store. Targeted to the needs of business travellers, the downloadable Virgin Blue Application is free.
Using the App, in a few easy steps a passenger can select an onboard seat using interactive seat maps, check-in and obtain a mobile barcode boarding pass, vital for business people when on-the-move and away from PC and printer.
The App capitalises on the features of the BlackBerry device to offer additional services, such as allowing users to store itineraries to their calendar, save mobile boarding passes to their device and send their flight details to a contact.
Virgin Blue chief executive, Brett Godfrey, remarked, “Being at the forefront of technological advancements is critical to the Virgin Blue strategy to providing our guests, especially those who are time poor, with the latest innovations to make their travel experience streamlined and speedy.
“We are excited to be the first airline in the country to be offering this full suite of mobile options, in particular the ability for people to actually make a flight booking, check themselves in on their way to the airport and then go straight to boarding with their 2D barcode,” Godfrey noted.
Customers not downloading the App can access the full range of services via the Virgin Blue mobile website which is optimised for more than 6,000 devices.
These services have been developed using MTT’s intelligent mobile airline platform, m2plane, which has the flexibility to power both mobile web and App services, and interfaces to Virgin Blue’s systems.