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Virgin America to partner V Australia and Virgin Blue on FFPs

Virgin America is partnering with V Australia and Virgin Blue to allow each airline’s loyalty programme members to earn points when taking flights on the three Virgin-branded airlines.

The partnership means that guests flying on Virgin America, V Australia, and Virgin Blue will all be able to earn credit for their flights that will be redeemable under any of the carriers’ frequent flyer programmes (FFPs).

“Travellers around the world seek out Virgin airlines for their unrivalled value, brilliant service and innovative amenities, and we’re pleased to partner with Virgin Blue and V Australia to allow our loyal guests to earn Virgin frequent flyer credits wherever they are flying – in the US, Asia-Pacific or Australia,” remarked Virgin America president and chief executive officer David Cush.

The reciprocal agreements enable V Australia or Virgin Blue’s Velocity members to earn Velocity points; and Virgin America’s Elevate members to earn Elevate points – wherever they are flying with V Australia, Virgin Blue or Virgin America. Elevate redemption levels will start at 40,000 points for flights on V Australia and 6,000 points for flights on Virgin Blue later this year.

“The new agreement is another example of our Virgin airlines working closer together for the benefit of our guests,” commented Virgin Blue Airlines co-founder and chief executive Brett Godfrey. “Our aim is to encourage more travellers from throughout the US and from our part of the world to plan their trans-Pacific travel with our growing airline family.”

Virgin America and Virgin Blue have also announced a crew exchange programme which will launch in October 2010. The exchange allows in-flight teammates from either Virgin America or Virgin Blue to participate in a one-year work exchange programme that will allow them to immerse themselves in the intensive training courses and the opportunity to fly as cabin crew for each airline. The goal of the programme is to give each airline’s teammates the chance to experience work and life at another Virgin-branded carrier.

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