Posted on: 17 March 2011 by Ross McSweeny
Virgin America has launched Elevate Inc, a corporate rewards programme aimed at small and medium-sized businesses.
The new programme is designed to reward companies that spend a minimum of $20,000 per year on travel with Virgin America with, according to the carrier, “a generous reward programme ensuring future travel discounts”.
"We are pleased to expand our rewards programme beyond the individual and toward rewarding small and medium-sized businesses. Our airline is known for its entrepreneurial spirit and innovative amenities and we are proud to be the airline of choice for savvy business travellers as we continue to expand into major markets like Dallas/Fort Worth and Chicago," explained Diana Walke, vice-president of planning and sales for Virgin America.
Since launching in 2007, Virgin America has signed more than 150 larger corporate travel partnerships – with much demand across the high-tech, media, entertainment, bio-tech and financial sectors for the airline’s upscale, business-friendly service. As a participant of Elevate Inc, smaller businesses that spend a minimum of $20,000 a year on Virgin America travel can earn 3% of total spend on Virgin America flights at the end of each year, which will be automatically applied to future travel.