Posted on: 14 April 2016 by Mark Howells
Virgin America has partnered with Starwood Hotels & Resorts Worldwide Inc. so members of the latter’s Starwood Preferred Guest (SPG) loyalty programme can transfer Starpoints into Virgin America’s Elevate points at a 1-to-1 ratio and Elevate members can earn two points for every one US dollar spent on Starwood Hotel stays.
“We're thrilled to announce our new loyalty partnership with Starwood Preferred Guest,” commented Stuart Dinnis, Virgin America’s director of loyalty. “Both of our brands are known for providing fresh, modern and upscale travel experiences and Starwood Properties will be tremendously popular with our discerning flyers. We're looking forward to welcoming SPG members who may not have yet experienced Virgin America's award-winning service.”
“This new partnership will enable SPG and Virgin America to extend loyalty outside of our hotels and beyond the window seat by giving our members transfer benefits and earning power,” commented Dana Rosenberg, VP global partnerships at Starwood. “This will enhance the travel experience for our most valuable members and gives both Virgin American and Starwood an opportunity to reach frequent travellers who aren't part of our programmes and capture greater share of the global, high-end traveller.”