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Virgin America offers FFP points for ‘virtual check-ins’

Virgin America is teaming up with Topguest, a geolocation ‘check-in’ club that provides passengers with travel rewards when they virtually check-in using applications like Facebook Places and Foursquare, to enable customers to earn bonus Elevate points just by virtually ‘checking in’ at the airline’s airport terminals, gates and other locations.

Each ‘Check-in’ using the popular location-based mobile applications will earn guests 25 Elevate points.

“Our flyers tend to be tech-forward and more plugged in to social networks and location-based services, so we’re pleased to now offer them real world rewards for virtual check-ins,” explained Brett Billick, director of CRM (customer relationship management) at Virgin America. “With the rapid growth and popularity of location-based apps, this is something our guests have actually been asking for – and we think it will provide an inventive new way for our travellers to earn Elevate rewards.”

To participate, travellers can download Topguest’s new iPhone or Android application or sign up online at www.topguest.com. Once signed up, guests can add their Elevate member number and then connect to Facebook Places, Foursquare and most other geolocation applications, including Gowalla and Twitter. Once a traveller checks into a designated Virgin America location – such as the airline’s home base at San Francisco International Airport, the Topguest application will notify them in real time that they’ve received an Elevate points reward. All official Virgin America locations are viewable in the “Top Spots” tab of the Topguest application.

“With Topguest, consumers have access to exclusive travel perks, right from their phone,” noted Geoff Lewis, chief executive officer of Topguest. “Teaming up with a tech-savvy travel brand like Virgin America as our first airline partner makes perfect sense. Given the popularity of mobile check-ins, the new offering will help drive loyalty and engagement with their customer base.”

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