Virgin America joins ARC to expand sales/distribution reach

Virgin America is to join ARC to extend its ticket distribution capabilities by the use of ARC’s technology solutions and the latter’s network of affiliated travel agencies.

The move will transition the carrier to industry-standard electronic ticketing, enabling the expansion of its sales reach within United States and Caribbean travel agent channels. The transition will roll-out sequentially with each global distribution system (GDS), beginning with Worldspan in February 2011. The airline anticipates full participation with Apollo/Galileo, Sabre and Amadeus to be enacted by spring of 2011. As an ARC participating carrier, Virgin America will extend its reach into travel agent channels, supporting the airline’s revenue growth and overall customer experience.

“We are extremely pleased to join ARC,” commented Diana Walke, vice-president of planning and sales at Virgin America. “ARC’s advanced technology products will ensure travel agencies have greater access to Virgin America’s flights, simplify our business processes and increase our guest satisfaction.”

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