Virgin America increases Elevate member benefits

Virgin America is expanding its popular Status Match programme by offering members of JetBlue's Mosaic programme instant upgrades to Elevate Gold.
This offers passengers perks such as priority check-in, security clearance and boarding; points earning bonuses; free checked bag allowances; an expanded advance purchase upgrade window for the airline's exclusive eight-seat First Class; complimentary access to the airline's ViaSat in-flight Wi-Fi and the Virgin America Loft at LAX.
Members can enjoy Gold status perks for three months, plus gain the opportunity to retain Gold status through the end of 2017. This builds on the current programme which offers status match to status holders with United Airlines, American Airlines, Delta Air Lines and Southwest Airlines.
Elsewhere, Virgin America is making it easier for passengers to achieve Elevate Gold or Silver status. Elevate Silver Members will now earn 50% more points above the base rate of 5 points per US$1 of spend, up from 25%. This represents a total bonus of 7.5 points per US$1 spent.
Elevate Gold Members will now earn 140% more points above the aforementioned base rate, up from 100%. This represents a total bonus of 12 points per US$1 spent.
In 2016, Virgin America travellers will earn status based on either the number of flights they take or the amount they spend purchasing flights. Reward flights will also be counted towards achieving status. The new flight counter will count all flight activity since the beginning of the year.
“Our loyal flyers have embraced our innovative approach to travel since the beginning, and we're pleased to announce these new benefits so they can strike status even faster and enjoy even more Bonus Points to put towards future travel with Virgin America and our partners,” declared Virgin America's director of loyalty, Stuart Dinnis. “And for anyone out there who is feeling a little ‘blue’ about their loyalty programme, we're offering instant status upgrades so they can enjoy more of the good life with our Gold status.”

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