Virgin America creates FFP with Emirates

Virgin America and Emirates have announced a frequent flyer partnership enabling members of both airlines' frequent flyer programmes (FFPs) to earn and redeem points or miles for travel across the networks of two airlines.
Members of Emirates’ Skywards frequent flyer programme will be able to earn Skywards miles when travelling on all Virgin America flights and can redeem their Skywards miles for reward flights on all Virgin America routes. Conversely, members of Virgin America's Elevate FFP can now earn Elevate points when flying with Emirates to one of its 135 destinations in 76 countries, as well as redeem their Elevate points for international reward flights on any route flown by Emirates.
"Through our partnership with Emirates, we're able to offer enhanced international travel options; Emirates' network can take Elevate members to the Middle East and beyond," remarked Phil Seward, Virgin America's director of guest loyalty. "Virgin America is an airline recognised for high-quality guest service and unique inflight amenities. In Emirates we have found a partner that also offers guests an attractive mix of award-winning service, innovative inflight entertainment and other features."

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