Value Alliance pulls Asia’s LFAs together

Cebu Pacific Air (including wholly owned subsidiary Cebgo), Jeju Air, Nok Air, NokScoot, Scoot, Tigerair Singapore, Tigerair Australia and Vanilla Air have joined forces to create the world's largest alliance of low-fare airlines (LFAs), to be called the Value Alliance.The group believe that the move will provide greater value, connectivity and choice for travel throughout Southeast Asia, North Asia and Australia, as they bring their networks together.Customers will be able to view, select and book the best-available fares on flights from any of the airlines in a single transaction, directly from each partner website, thanks to technology developed by Air Black Box (ABB). This means more destinations, more routing options and greater convenience for customers of each airline.Unlike typical interline technologies, ABB also allows customers to make use of the full suite of ancillary choices the LFAs have to offer, such as seat and meal selection, variable baggage allowances and other inflight features, across all partner airline sectors in a single itinerary. ABB's Air Connection Engine (ACE) platform has filed for NDC certification with IATA and is expected to complete full certification soon.The Value Alliance airlines, who together cover a third of the earth and serve more than 160 destinations with a collective fleet of 176 aircraft across the Asia-Pacific region, will strengthen distribution in their non-home markets, expand their saleable networks via the provision of interline itineraries, retain their ancillary revenue opportunities and offer their customers a better, one-stop-shop experience.

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