Posted on: 27 January 2015 by Ross McSweeny
Transavia has unveiled its branding which it believes embodies the airline’s commitment to becoming Europe’s leading carrier in hospitality – in the air and online – as well as its appeal to both business and leisure travellers.The branding, which was a collaborative project between two Dutch agencies – Mirabeau, a Netherlands’ digital marketing agency and design firm Studio Dumbar – led by Transavia’s chief marketing officer, Roy Scheerder, will be rolled out gradually. The new livery is already visible on Transavia’s new Boeing aircraft, and a new e-portal is scheduled to go live this summer.With the majority of tickets sold online, Transavia claims 70% of its audience experience the brand digitally. For this reason, the re-brand was an integrated process combining company strategy, e-commerce and brand design. The result is a new e-commerce platform designed to enable Transavia to radically increase ancillary sales, improve the look-to-book conversion and reduce operational costs.Furthermore, pre-tested in five European countries, the livery still features a logo showing the letter ‘t’ in a round shape and the company colour remains green, but now the underbelly of each plane will feature a different selection of custom-designed icons which Transavia thinks will communicate across cultures and languages (pictured). Finally, the livery also shows the word ‘Welcome’ written in all the languages of the countries served by Transavia next to the aircraft’s entrance.Transavia operates from six home bases in The Netherlands and France, with its main bases in Amsterdam (Schiphol) and Paris (Orly), but aims to continue expanding the number of cities it serves in Europe.