Posted on: 07 January 2016 by Ross McSweeny
Tigerair Australia has signed a three year strategic partnership with Flight Centre Travel Group (FLT) to grow the distribution channels for the carrier’s airfares and ancillary products.
With the two parties joining forces to coordinate sales and marketing efforts, FLT will gain access to Tigerair Australia’s full suite of products.
“Tigerair consistently provides the best value airfares in market. We provide the seat for the lowest fare possible and then allow our customers to choose what, if any, optional extras they wish to pay for,” commented Tigerair Australia’s CEO, Rob Sharp. “Flight Centre has some 1,500 retail and corporate travel shops and businesses in Australia alone and a dedicated sales team of 7000 people committed to providing the best value airfare and travel deals. Not only does the partnership open up new sales and distribution channels, it also helps drive awareness of the new-look Tigerair product and experience.
“It’s a great time for this strategic alignment as we look forward to the commencement of our first ever direct services from Melbourne, Perth and Adelaide to Bali in March. At the same time, Tigerair continues to go from strength to strength, delivering on the promises we made to consumers when we rebranded the airline in July 2013,” Sharp concluded.
Graham Turner, FLT’s CEO, expanded, “Tigerair has developed a solid presence on domestic and (commencing soon) international routes and its offering has become an attractive proposition for our leisure and corporate travel customers. We look forward to working more closely with Tigerair to grow the market and help it achieve its aims as it enters its next phase of growth.”