Posted on: 26 November 2013 by Mark Howells
Travelport and Tigerair have entered into a new distribution partnership that will see Tigerair make its competitive fares and ancillary content available to Travelport-connected travel agents globally, and also become the first carrier from the Asia-Pacific region to adopt the GDS provider’s aggregated shopping technology, a key component of the Travelport Merchandising Platform.
Tigerair comprises four airlines: Tigerair Singapore, Tigerair Mandala (Indonesia), Tigerair Philippines and Tigerair Australia. Through the agreement, content from its three Asian airlines will be bookable for all Travelport-connected agents worldwide.
As part of the distribution agreement, Tigerair will utilise the Travelport Merchandising Platform to make optional add-ons such as checked-in bags, pre-allocated seating and award-winning “Tigerbites” meals easily bookable by travel agents.
The partnership will also see Tigerair participating in the aggregated shopping component of the merchandising platform. Travelport Aggregated Shopping consolidates, within the same screen, shopping results from traditional carriers who connect through ATPCO with those from Tigerair and other no-frills carriers who prefer to connect with Travelport via an API connection. The new technology negates the need to shop and compare across several screens and allows travel agents to compare efficiently in the same booking flow.
Alexander Knigge, group chief commercial officer, Tigerair, commented, “Travelport’s merchandising platform allows us to display our fares alongside those of traditional carriers and reach the travel agency community more easily. This is another Tigerair first in the Asia-Pacific region and I’m confident that it will be a winning formula for travel agents and travellers alike and will allow us to achieve further growth through an additional sales platform.”