Posted on: 01 June 2011 by Mark Howells
Former airBaltic chief commercial officer, Tero Taskila, has been appointed the new CEO and president of Estonian Air.
“We have been looking for a leader with international experience combined with a great business and strategic sense and ability to lead the company in a complex competitive environment,” remarked Joakim Helenius, chairman of the supervisory board of Estonian Air.
“Estonian Air came out strong from biggest crisis in history which has impacted aviation and is in a good position to grow its business. We will start developing our network, providing more direct air connections to and from Estonia,” explained Taskila. “To be successful, we have to become better listeners and act with common sense to keep good balance between expectations and real possibilities.”
“Estonia and Estonians are known as innovative, smart and quick in implementing novel technologies. Estonians’ love for the creative, simple and practical solutions have created success stories in internet and mobile technology. I strongly believe that many of these positive attributes of Estonia as a country and Estonians as people, should be part Estonian Air as well. We start building the new Estonian Air already from today with launching a project “My Estonian Air”. The project allows our employees, customers, owners and partners to participate in shaping their own airline for the future,” added Taskila.
Taskila is a much-sought speaker in conferences, seminars and universities on strategic and commercial issues. He is a also respected analyst and advisor for media and investors on aviation related matters in the Nordic countries. Additionally Taskila is a regular lecturer about leadership and strategy development at the universities in Germany, United Kingdom and Middle East.