Posted on: 09 January 2014 by Mark Howells
The Monarch Group has appointed Andrew Swaffield as managing director of its scheduled airline, Monarch Airlines, with effect from 1 April 2014.
Swaffield will join Monarch from Avios Group, where he was managing director for seven years from 2006. Under his leadership, Avios launched the new global single currency for International Airlines Group (IAG), which owns Avios Group, and the new Avios brand in 2011.
Swaffield has more than 25 years of management experience in travel, aviation and airline loyalty gained with Thomas Cook and British Airways (since 1994) where he headed leisure sales in the UK and Ireland, as well as running its travel agency and tour operating subsidiaries.
Executive responsibility for the airline will be passed to Swaffield from Iain Rawlinson, executive chairman of The Monarch Group, who assumed interim responsibility for the airline in November 2013 pending a new appointment.
Commenting on the appointment, Rawlinson said, “I am delighted to welcome Andrew to Monarch Airlines, at an exciting time both for the airline and for the Group. His deep understanding of the travel industry, where he is a recognised authority on customer loyalty and where he has a proven track record in leadership and the creation of stakeholder value, will help us build on the foundations laid by the successful turnaround of the Group’s performance over the last two years.
“Andrew is very well qualified to deliver Monarch’s commitment to providing superior customer experience and value to its airline customers. I very much look forward to working with Andrew and his team as we further develop our plans to renew our fleet and expand our airline network,” Rawlinson added.