Posted on: 10 June 2014 by Mark Howells
Travelport and Sun Country Airlines have entered into a new agreement that will see the carrier utilise Travelport’s Rich Content and Branding when it goes live in Travelport’s Smartpoint agency desktops in the coming months.
Sun Country joins more than 35 full-service, hybrid and low-fare airlines around the globe that have already signed up for the airline merchandising technology. Rich Content and Branding, which falls under the Travelport Merchandising Platform, allows airlines to customise how their flights and ancillaries are visually presented and described on travel agency screens, bringing them more in line with the airline’s own website experience.
“The Rich Content and Branding program is an exciting added feature of Travelport’s merchandising platform,” remarked Eric Curry, vice-president, sales and customer experience, Sun Country Airlines. “By enabling Sun Country to create a more personalised presence on travel agency screens, this solution will allow us to seamlessly incorporate product descriptions, images, and branding information into the standard agency work flow of Travelport’s point-of-sale, Smartpoint. We plan to take full advantage of this new solution by providing detailed information about our First Class versus Economy experience, and the offerings in each service class such as free baggage allowance, free meals and beverages, and free entertainment, directly into the travel agency shopping process.”
Since launching in 2011, Travelport Smartpoint has been adopted by more than 110,000 travel agents worldwide. The success of the application, says the company, is “its ability to offer users a blend of graphical and cryptic user interaction alongside a range of time-saving features: improving the agent user experience, reducing training costs, and speeding up the reservation process”.