Posted on: 19 September 2014 by Ross McSweeny
Spirit has debuted a bold new paint design on one if its Airbus A319 aircraft, to match the branding the airline released last May.
The livery sees the A319 entirely in yellow with the words ‘bare fare’ emblazoned on the engines, as well as a giant spirit logo across the fuselage. The airline claims that this new design is in-keeping with its low-cost philosophy, as having only two colours is cheaper than more complex palettes.
Ben Baldanza, Spirit’s president and CEO remarked, “This new livery perfectly matches Spirit Airlines. It's radically different from other airlines, and it's fun, just like we are. When you see this plane in the air – or on the ground – there will be no question that this is a Spirit plane.”
Spirit also hopes the aircraft itself will act as an advertising campaign, allowing the airline to make savings it will pass onto customers, by offering lower fares.
Six Airbus A319s will be painted with the new livery over the next few months, and new planes on order will be delivered to Spirit with the design already in place from the beginning of 2015.