Southwest’s CMO to retire

Kevin Krone, vice-president and chief marketing officer of Southwest Airlines, will retire after 25 years with the carrier.
“From day one, nearly 25 years ago, I was hooked on Southwest Airlines,” commented Krone. “The legends are true. It's the people that make Southwest great, and it's the people whom I will miss.” During his career at Southwest, Krone led initiatives including Rapid Rewards and the Rapid Rewards Chase/Visa programme.
“The list of Kevin's accomplishments is vast, but most importantly, he's a great person with a humble and giving spirit, and is a dedicated family man. Kevin is leaving the Southwest brand in great shape thanks to his work. We have a strong visual identity, the Transfarency advertising campaign beats on, and we are experiencing strong demand for the Southwest brand,” stated Southwest’s executive vice-president and chief commercial officer, Bob Jordan. “To this day, Southwest relies on the site he developed, Southwest.com, for ticket distribution that, without Kevin's vision and leadership, would not have grown to the biggest travel website in the world. He's a visionary, a pioneer, and a thought leader in the Marketing profession.”
From 15 February 2016, Ryan Green – currently managing director of customer strategy and development – will be promoted to VP marketing.
Ryan Green has been at Southwest Airlines for 14 years, holding positions including director of loyalty marketing and manager of product development. In these positions, he launched Rapid Rewards A-List (the frequent flyer program's tiered status level), led the development and launch of the Southwest gift card, helped relaunch the Rapid Rewards programme in 2011, and laid the groundwork for numerous in-flight experience enhancements. He previously directly managed the Southwest Airlines Rapid Rewards credit card programme with Chase.
In other news, Southwest has announced additional promotions to the level of managing director.Dave Harvey, currently senior director of capacity planning, is being promoted to managing director of business development, and will lead a newly formed business development function to which corporate sales will now report.
Adam Decaire, currently senior director of schedule planning, is being promoted to managing director of network planning.
Both Dave and Adam will report to Andrew Watterson, who takes on the expanded role of SVP network and revenue.

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