Posted on: 25 February 2016 by Mark Howells
Sabre has signed an agreement with Bangkok Airways to deliver a “next generation revenue management software solution”.
Bangkok Airways will be among the first to adopt Sabre's Revenue Optimizer, designed to help airlines respond to changing market conditions in real-time and maximise multiple revenue streams through advanced decision support for customer segmentation, offer management and pricing optimisation.
Revenue Optimizer, according to Sabre, “provides end-to-end control for airlines to better understand traveller profiles and respond to passenger demand while efficiently pricing and selling their seat inventory and ancillary products. The new solution works in concert with SabreSonic, Sabre's passenger service systems (PSS) providing seamless inventory integration and real-time data access”.
“Sabre's innovative offering allows us the ability to manage and steer codeshare partner demand, which is an important component of our business model,” explained Peter Wiesner, advisor for network management at Bangkok Airways. By implementing Revenue Optimizer, Wiesner believes the airline can make better use of customer demand across various revenue streams, including partner airlines and ancillaries, while maximising revenue opportunities.
“Bangkok Airways utilises Sabre's technology as a key enabler to ensure success,” noted Dasha Kuksenko, vice-president and regional general manager of Sabre Airline Solutions, Asia Pacific. “As a longstanding customer, their decision to partner with Sabre to launch Revenue Optimizer signifies trust in Sabre’s ability to deliver a solution that will help propel their business forward and drive real business value.”