Posted on: 19 July 2016 by Mark Howells
Ryanair’s business intelligence team has worked with Qlik to consolidate data from across the airline to provide insights with a view to filling more flights and better serving its customers.Shane Finnegan, senior business intelligence developer at Ryanair, said, “With Qlik, we’re building a complete overview of what’s going on across the business and it is playing a major role in the way we are evolving the services we offer to customers.
“Different audiences wantto consume their data in different ways. We wanted a platform that would allow us to meet these differing needs. Qlik offered two complementary products to do just that – QlikView and Qlik Sense. QlikView can be used by staff who have in-depth analytical roles, such as for those who work in Finance or Marketing. Qlik Sense has then been overlaid on top of this so that staff in more time-sensitive departments – say in Ground Ops or Flight Ops – can get quick and easy-to-digest data
visualisations showing instantly what’s going on.”
“Ultimately, we want to find the best ways to make our customers happy on board, while being able to offer them the lowest fares on the market – and Qlik gives us the foundation to make educated decisions which will make that notion a reality,” Finnegan concluded.
In the future, Ryanair hopes to use Qlik to improve its in-flight retail offering, as well as help to optimise the supply chain, by understanding the anticipated passenger mix on a given flight and matching this with an appropriate range of products and sufficient stock for the flight.
Sean Farrington, Qlik’s regional vice-president Northern EMEA, averred, “Our technology has been designed to get analysis into the hands of all and it’s great to hear that staff across the airline are able to interact with data in the way that suits them best – that’s our value proposition.”