Ryanair announces “Always Getting Better” Year 3 plans

Ryanair has revealed the customer experience initiatives which will form Year 3 of its “Always Getting Better” (AGB) programme.

The new initiatives to be rolled out over the coming year include: even lower airfares; new aircraft interiors featuring slimline seats, more leg room, coat hooks, LED lighting and less yellow; Leisure PLUS bundle fares including reserved seats, priority boarding and a 20 kg bag allowance; improved Business PLUS service with more flexible ticketing, more fast-track airports plus auto-check-in; travel ‘Extras’ bookable in the mobile app such as upgrading of seats, buying fast-track, booking parking or arranging transfers; a ‘One flick’ payment system on the mobile app; a ‘Rate My Flight’ function on the mobile app, rating crew and flights thus allowing real-time customer feedback; and an auto check-in (& auto mobile boarding passes) for reserved seat bookings made through My Ryanair.

There will also be additional offers for those who a part of the ‘My Ryanair’ Club including discounts, 24-hour priority access to seat sales. A ‘My Ryanair’ Top Up facility will enable members to top up accounts of friends and family or to top up as gifts.

Further initiatives include: simplified baggage options, now down to six from 108; and improved Digital Gift Vouchers service for personal or corporate gifts; destination guides on the website, the app and in e-mails; event & restaurant discounts; a Dedicated Groups website, allowing groups to make and manage their own bookings; and finally Ryanair Schools Travel, a dedicated travel agency for school tours offering savings and more choice.

“The continued drive to improve our customer experience has been reflected in the record passenger numbers and load factors we have had over the past 2 years, and we are pleased to launch Year 3 of our “Always Getting Better” programme,” declared chief marketing officer, Kenny Jacobs. “While Years 1 and 2 were about fixing the areas customers didn’t like and improving the existing offering, Year 3 will be about digital acceleration and innovation, particularly through our Ryanair Labs digital developments. The one thing that won’t change will be our low fares, and we’ll continue to offer the biggest and best choice of destinations, with the most on-time flights and a fantastic onboard experience, as we grow our fleet, traffic and routes.”

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