RAA 2014: US refleeting not done yet says Embraer

Despite having four out of four major sales campaigns in North America last year, Embraer believes that there is more US regional refleeting to come, probably in the 2017-18 timeframe.

Charlie Hillis, VP sales and marketing, North America, Embraer Commercial Aircraft, remarked that in three to four years from now he expects to see 50-seat and older 70-seat aircraft coming out of fleets and being upgauged. His forecast follows on from orders from SkyWest, American Airlines, United Airlines and Republic Airways plus ILFC.

The number of Embraer aircraft in North America currently stands at 51 turboprops, 522 ERJs and 333 E-Jets.

Paulo Cesar Silva, president and CEO, Embraer Commercial Aircraft, noted that March marked the 10th anniversary of the first E-Jet delivery. Since then the company has delivered more than 1,000 of the family from 1,476 firm orders and had a backlog of 464 at 31 March 2014. In 2013 alone, Embraer won 349 firm orders plus 487 options in a mix of E-Jet E1 and E2 sales.

“I believe we have achieved our targets because we have been listening to what the clients want and delivering the right products,” Cesar Silva emphasised.

Hillis echoed the sentiment with reference to the four wins out of four. “You don’t win on price, you win on value,” he declared

Bernie Baldwin, editor, Low-Fare & Regional Airlines/LARAnews.net
St Louis, Missouri, USA

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