QantasLink launches new-look Spirit magazine

The first issue of the re-launched QantasLink Spirit magazine is now in aircraft seat pockets, forming part of Qantas’ commitment to boosting domestic and international tourism across its network.
The new magazine will be published bi-monthly (the previous iteration was published quarterly) and loaded onto more than 2,000 QantasLink services per week operating to 58 destinations.
Content from the magazine will be shared across Qantas’ Travel Insider website, the Qantas magazine mobile app, and Qantas’ social media platforms, taking stories on regional Australia to broader audiences.
Qantas’ group executive of brand, marketing and corporate affairs, Olivia Wirth, commented, “We know that our passengers often make travel decisions based on the stories they read on board, so this is a great opportunity to put regional destinations in front of a massive in-flight and online audience. Our goal was give our customers a beautifully designed magazine with first-rate stories, explore the amazing diversity of regional Australia, and inspire their next trip at the same time.”
Like Qantas’ monthly inflight magazine for its mainline operations re-launched last year, Spirit is published by Medium Rare Content Agency, with editor Sarah Maguire – who grew up in Alice Springs, Launceston and Ballarat – seeking out the best stories from every corner of regional Australia.
Spirit will also continue to champion regional enterprise, providing valuable advertising space as well as features on local economies, companies and entrepreneurs.

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