Organisational leadership changes at Southwest

Southwest Airlines has announced a number of executive changes across its commercial, operational and technology groups.
Andrew Watterson joins Southwest as vice-president of network planning and performance to lead the carrier's Network Planning and Commercial Planning Teams. Watterson previously was vice-president of planning and revenue management at Hawaiian Airlines.
Sherry Staber joins Southwest as vice-president of business transformation solutions, operations and enterprise management, a leadership position in the carrier's technology organisation. In this new role, Staber will be responsible for leading engagement efforts with Southwest's aircraft operations and enterprise management customers in shaping their project roadmaps and priorities to consistently deliver business value. Staber previously was VP corporate solutions for J.C. Penney Co.
Bill Tiffany, currently Southwest's maintenance senior director of supply chain management, has been promoted to vice-president of supply chain management. In this new role, Tiffany will build on Southwest's expertise and buying power under one umbrella of supply chain management–including maintenance supply chain, companywide purchasing and procurement, and fuel management.
Additionally, Brian Hirshman, currently Southwest's senior vice-president of technical operations, has been tapped to become SVP operations, overseeing technical operations, cargo/charter operations, ground operations, and the carrier's operations coordination centre. Hirshman succeeds Greg Wells, who assumes the role of senior vice-president of operational performance to focus on operational strategy and overall performance for the organisation.
Finally, Ryan Green, currently Southwest's senior director of loyalty and partnerships in marketing, has been promoted to managing director of customer development. He is part of the marketing leadership team, reporting to vice-president and chief marketing officer Kevin Krone.

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