Posted on: 08 November 2010 by Ross McSweeny
Optiontown has partnered with Blue1 Airlines in Finland to launch its ‘Upgrade Travel Option’ – UTo.
Through Upgrade Travel Option, Optiontown offers customers flying on Blue1 the opportunity to travel on Blue1 Premium Class by paying just a little more on top of their economy ticket. With UTo, customers can enjoy the excellent service and comfort of Premium including Priority check-in, Fast Track security, business lounge access on European flights, preferential seating, and other highly dedicated inflight service with meals and drinks.
”Blue1 is looking forward to the new co-operation with Optiontown, which is an innovative and revolutionary airline revenue ancillary services provider,” declared Blue1 CEO Stefan Wentjarvi. “Blue1 will be the first Nordic airline to offer the UTo service in its whole route network and we are planning to launch additional products within few months.”
Sachin Goel, founder and CEO, Optiontown, added, “We are very glad to partner with Blue1 with whom we share the common vision to enhance travel experience and utility for the customers. UTo offers an opportunity for customers to explore the luxury and comfort of Blue1 Premium at low affordable prices. At Optiontown, we have always strived to be the pioneers in providing unique travel options; creating a win–win situation for both customers and our airline partners.”