Posted on: 09 February 2016 by Mark Howells
tTo celebrate five years of offering free inflight connectivity (IFC) on European routes, Norwegian has released some statistics from its first study into passenger’s habits when it comes to IFC. ttThe airline polled a selection of 1,000 passengers across Europe about their inflight web surfing habits and combined the survey with data usage from over 550,000 flights.ttIt claims while over 18,000 passengers access it’s free Wi-Fi every day, the biggest demand is on routes to and from Spain including destinations such as Malaga, Barcelona, Alicante and Madrid.ttNorwegian’s results show that a third of passengers log into social media within 5 minutes of a flight, with just one in ten passengers saying they take a break from social media when they’re flying. Spanish travellers also use social media the most in-flight, with 62% accessing networking sites their journey. One in five passengers overall responded they would be annoyed if they could not access social media during a flight.ttApparently half of 18 to 25 year olds logging into Instagram to take a selfie or post a wing shot. To date, #flyNorwegian has been tagged over 12,900 times on Instagram.ttHowever, the survey showed the most popular websites visited by British passengers are news sites including the BBC, Guardian and Daily Mail, followed by Right Move and Amazon.tt“Five years ago Norwegian became the first airline to introduce free Wi-Fi on European routes, and five years later we are still the only carrier to offer the service,” Thomas Ramdahl, Norwegian’s CCO, declared. “To celebrate five years of free Wi-Fi, Norwegian’s new study reveals some fascinating insights into the world’s sky-high surfing habits. The results show how integral being connected is to people’s travel plans.”ttInside the aircraft, Norwegian offers two separate Wi-Fi networks, one for passengers and one for the flight crew.