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New VP sales, distribution and loyalty for Republic’s brands

Republic Airways Holdings has promoted James Reichart, a 24-year veteran of Midwest Airlines, to the key position within the company’s branded network of vice-president of sales, distribution and loyalty programmes.

Reichart will be responsible for agency and corporate sales; the company’s e-commerce internet presence; loyalty and reward programmes, including direct marketing to its frequent flyer members; sponsorships; and distribution, including online travel agencies.

Republic is currently completing customer focus groups as it works to harmonise the customer experience across its branded network, which features recently acquired Frontier and Midwest Airlines.

Reichart holds a bachelor’s degree in mass communications/broadcasting from the University of Wisconsin-Milwaukee. Most recently, he served as director of advertising and brand for Midwest Airlines.

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