Posted on: 15 March 2010
Republic Airways Holdings has appointed Ian Arthur as vice-president of marketing and branding.
In addition to heading up the marketing and branding strategies of recently acquired Frontier Airlines and Midwest Airlines, Arthur will oversee all communications strategies, including employee engagement, government affairs, and public relations, throughout the enterprise.
"Ian is a proven leader in creating high-impact marketing and branding initiatives that build significant awareness, capture market share and increase revenues," noted Bryan Bedford, chairman, president and CEO of Republic Airways. "His extensive experience in creating and cultivating brands through direct stakeholder engagement will be a vital contribution to the harmonisation and improvement of the customer experience within our branded network."
Arthur oversaw the development of the Frontier Airlines’ successful "A whole different animal" branding campaign. He was also responsible for rebranding the Beaver Creek ski resort into one of the leading resorts in North America through the "Not Exactly Roughing it" campaign, and he developed the successful "There’s no place like together" brand for Exclusive Resorts. He also served as director of marketing for Nike, one of the most recognised brands in the world.