Posted on: 20 October 2011 by Mark Howells
Virgin America has appointed Luanne Calvert as the company’s new vice-president of marketing, replacing Porter Gale who left the company earlier this year to pursue other opportunities.
With a wealth of experience in the marketing and advertising worlds, Calvert will play a leading role in developing the Virgin America brand as the airline continues to grow into new markets across North America. Within her purview, Calvert will lead the airline’s brand and online marketing, inflight content and loyalty teams.
"As the only airline based here in Silicon Valley, we’re thrilled to have someone with Luanne’s unique blend of brand and digital marketing expertise to help shape our company as we grow," remarked Virgin America president and CEO David Cush. "Virgin America is known for both its innovative flight experience and status as a challenger brand in the industry. Luanne’s experience and vision will help further define our brand’s unique place in the travel landscape."
Calvert has spent 20 years shaping some of the world’s leading brands and joins Virgin America after leading digital marketing strategy as a consultant with Louis Vuitton Moet Hennessy’s (LVMH) Fendi and Moleskine brands in Italy. Prior to that, she served as creative director at Google, where she managed the brand globally and developed innovative campaigns to bring Google products directly to consumer and business audiences – including Google Checkout, Google Apps, iGoogle and Google Maps. While at Google, Calvert helped shape some of the company’s landmark brand efforts, including the development of the first video campaign for Gmail and the branding of the first YouTube/CNN presidential debates.
Before joining Google in 2006, Calvert led her own marketing firm (Mixed Marketing), with blue chip clients ranging from Calvin Klein Cosmetics to Netflix and eBay. From 1999 to 2002, she served as a director of marketing at Yahoo!, Inc. where she founded Yahoo!’s buzz marketing team.
Calvert holds a Bachelor of Science degree in marketing from San Francisco State University. She currently resides in San Francisco.