New SVP sales & asset management at Bombardier Commercial Aircraft

Bombardier Commercial Aircraft has appointed former Intrepid Aviation chief commercial officer Colin Bole as its new senior vice-president, sales and asset management, with effect from mid-May 2015.

"Colin is an authority on worldwide commercial aircraft markets and brings with him superior marketing and sales expertise," declared Fred Cromer, president, Bombardier Commercial Aircraft. "His vast experience at the most senior levels within both leasing companies and a major aircraft manufacturer, has enabled him to master airline strategy, aircraft negotiations and transactions, and the complex dynamics of relationship management. His insights on how customers make critical decisions about their aircraft portfolios are exactly what we need to develop the right sales and marketing campaigns to win in all our market segments."

In addition to his time at Intrepid Aviation, Bole spent four years at International Lease Finance Corporation (ILFC) where he was successively senior vice-president & head, Europe, Middle East and Africa, and head of Asia-Pacific. Earlier in his career, he held various executive positions in marketing such as executive vice president and head, marketing, Macquarie AirFinance, managing director & head, marketing, as well as vice president, marketing, GATX Air, technical marketing manager and regional sales director, Airbus.

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