Posted on: 13 May 2011 by Ross McSweeny
Aer Arann has changed its name to Aer Arann Regional, describing the move as the latest development in the evolution of the airline’s brand, having recently transitioned its logo from blue to green.
The company will continue to operate under the name Aer Arann but over the coming weeks will introduce the new Aer Arann Regional logo and livery across its aircraft, airport signage and marketing and promotions.
The move reflects recent developments in the airline as it expands its operations beyond Ireland and the UK into continental Europe.
The carrier’s chief executive Paul Schütz (pictured) commented, “I am very pleased today to unveil our new brand and corporate identity. With our new brand Aer Arann Regional, we are demonstrating our change in focus and approach as we expand our routes under our own brand and under our franchise agreement with Aer Lingus.
“This is an exciting time for Aer Arann. The recent launch of our new services to and from London Southend marks a significant milestone for us and we are enthusiastic about the potential that Southend offers us in terms of providing our customers with new routes to European destinations,” he added.
There will be no change to the company website address which will remain as www.aerarann.com.