Posted on: 05 April 2016 by Mark Howells
GE Aviation, Services has unveiled the TrueChoice suite of engine maintenance offerings for the commercial aviation industry, placing emphasis on the breadth and depth of the company’s capabilities across the entire engine lifecycle.
"The TrueChoice brand reflects the foundation of our services business," said Kevin McAllister, President and CEO of GE Aviation, Services. "True represents our commitment to our airline, lessor and MRO customers to continually invest in product and services technology throughout the engine lifecycle.
"Choice belongs to our customers, who are at the heart of our offerings," he continued. "Choice reflects our unparalleled scope of offerings for customers, and GE's tailored services options for each customers' unique and evolving needs across the entire engine lifecycle. It also speaks to our long-standing support of MRO choice in which customers have the freedom to choose among GE, GE-licensed, or fully independent, third-party maintenance providers."
The TrueChoice suite includes four families of products and services offerings. These are: TrueChoice Flight Hour with its customised offerings that help optimise cost of ownership over the entire lifecycle with flexible risk transfer and payment options; TrueChoice Overhaul which covers time and material overhauls with tailored workscopes specific to shop visit objectives, economic priorities and ownership horizon – whether for one engine or an entire fleet; TrueChoice Material which offers high-quality new and used OEM parts, advanced repairs and technology upgrades for airlines and MROs that enhance engine performance over the lifecycle and support higher engine residual value; and TrueChoice Transitions, defined as a broad range of options for changing ownership horizons, including green time leases, exchanges and material buy-back, plus custom workscopes with shorter builds and maximum used material. For lessors, GE offers products specifically designed to accommodate a change in owner or operator.
Each of the TrueChoice offerings is underpinned by GE Aviation's capability and experience using data and analytics to offer new insights to reduce the maintenance burden and service disruptions for customers.
"Big Data is transforming our business," McAllister noted. "It combines our depth of aviation product knowledge with rapidly growing digital capabilities. This marriage of physics and analytics is delivering better customer outcomes faster."