Monarch selects RMS’s airRM for revenue management

Revenue Management Systems (RMS) has been chosen by Monarch Airlines to provide revenue management, inventory control, and reporting tools.

Monarch will use RMS’s airRM to help identify sales opportunities and maximise passenger revenues. The software will also enable the airline to closely control pricing and analyse performance through a suite of features.

Martin Gibbings, the airline’s head of revenue management, commented, “Monarch Airlines’ direct seat only business has grown steadily over the past few years and is continuing to grow. The airline is delighted therefore to have elected to use airRM software, which will present our business with a great opportunity to further improve on the revenue management fundamentals already firmly in place. Increased user functionality, new forecasting tools and third party data feeds will also provide long term software support, which is key for the success of an airline in the UK low fares industry.”

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