Posted on: 04 April 2011 by Ross McSweeny
On 1 May, Mitsubishi Aircraft Corporation (MJET) is to open a locally incorporated, solely-owned subsidiary in Amsterdam, The Netherlands, to function as its sales base for Europe.
With the establishment of the Europe sales office, MJET believes it will accelerate its sales activities of the MRJ (Mitsubishi Regional Jet) in the European region. The base will allow MJET to conduct on-the-ground sales activities to customers without any time differences. The Europe sales office will not only cover the European but also the Middle Eastern and African markets. It will, says the company, “strengthen relationships with potential customers and enhance the presence of the MRJ brand to secure new orders”.
Mitsubishi Aircraft Corporation expects 5,000 regional jets to be in demand in the next 20 years, 30% of which – it predicts – will be operating in Europe. Amsterdam was chosen as the best suitable location to conduct the most efficient and productive sales activities in this huge market because of its central location and excellent connectivity within Europe. The main purpose of the Europe sales office is to boost sales activities, gather information, and conduct public relations. Furthermore, the office will promote the MRJ brand to the market and develop a higher brand profile.
Hideo Egawa, president of Mitsubishi Aircraft Corporation, commented, “Since the opening of business in the US sales office in November 2008, we have worked to build stronger bonds with our customers and concluded the definitive purchase agreement with Trans States Holdings for the order of 100 MRJ aircraft last December. We have many potential customers showing strong interest in the MRJ in the European region. We expect establishing this new sales office will greatly enhance our presence in the region, resulting in new orders.”
As mentioned, Mitsubishi Aircraft Corporation Europe BV opens for business on 1 May. It will have as its president Akinori Kojima, currently manager in sales and marketing department European region, who will lead a team of four staff at the time of establishment.