Posted on: 12 January 2016 by Ross McSweeny
From 18 January 2016, Matthias Wenk will oversee all of Ryanair’s advertising, brand communications and sales and marketing functions in his new role as the airline’s marketing operations director.
Wenk joins the carrier from Lidl Ireland, having spent 10 years there as associate marketing director and head of advertising. He commented, “I am delighted to join the marketing team behind Europe's most successful airline after 10 years with the low cost leader in grocery retail. I cannot wait to help develop the next phase of Ryanair's ‘Always Getting Better’ plan and to keep driving the brand forward and upward.”
Ryanair’s chief marketing officer, Kenny Jacobs, added, “I am pleased to welcome Matthias Wenk to the marketing team, where he will take the new role of marketing operations director as we continue to grow traffic, destinations and routes across Europe.”