Posted on: 09 July 2015 by Mark Howells
JetBlue Airways has signed a deal with MLBAM, the interactive media and internet arm of Major League Baseball, that will provide JetBlue customers free access – via their laptops and supported smartphones and tablets – to MLB.TV, the live streaming sports service.
The agreement includes live Regular Season baseball games being shown in flight for the first time ever, and adds to JetBlue's expanding catalogue of onboard entertainment delivered over Fly-Fi, the airline’s complimentary broadband Internet.
All JetBlue customers travelling in the contiguous United States on Fly-Fi equipped aircraft will have complimentary access to MLB.TV, which offers more than 2,500 live and archived games on demand per season. While MLB.TV typically requires a subscription, JetBlue customers will receive free access while in flight through "The Hub", JetBlue's Fly-Fi content portal.
Jamie Perry, vice-president brand and product development commented, "Whether it's sports, movies, television, music, news or e-books, we're offering endless entertainment options across multiple screens that goes far away from the drop-down televisions of yesterday that many airlines still serve to customers.
"With speeds up to 20 mbps per device, Fly-Fi offers a true internet streaming experience that no other US carrier is capable of providing,” Perry declared. “MLB.TV becomes the first live sports property to join JetBlue's robust list of leading brands offering content on JetBlue flights including Amazon Prime streaming entertainment (coming soon), The Wall Street Journal, PBS, National Geographic, Vice, Harper Collins and Time, Inc. among others.