Posted on: 20 September 2016 by Mark Howells
The 2016 edition of the CarTrawler Ancillary Revenue Yearbook by IdeaWorksCompany has been released, revealing a total of $40.5 billion in ancillary revenue (composing nearly 8.7% of total sales) for the 67 airlines covered by the survey.
IdeaWorksCompany researched financial filings made by 135 airlines all over the world, discovering 67 which disclosed qualifying revenue activity ? four more airlines than in the 2015 Yearbook. The new Yearbook provides a detailed global review of a proven revenue source that delivers a whopping $6.2 billion for United Airlines, 36.4% of sales for Wizz Air, and $51.80 per passenger carried by Spirit Airlines.
The survey covers airlines that disclosed revenue in 2015 financial filings from activities such as frequent flyer miles sold to partners, fees for checked bags, and commissions from car rentals. This year’s edition also includes a list of the à la carte items sold through Amadeus, Sabre, and Travelport for each of the 67 airlines. For example, optional extras for baggage, seat assignments, meals and sports equipment can be booked through Travelport-equipped agencies on AirAsia, and baggage, meals and unaccompanied minors can be booked for Pegasus through the Amadeus system.
The largest numbers were registered by US major carriers such as United, Delta and American. The leader in ancillary revenue share is Spirit, at 43.4%. Other individual airline highlights found in the Yearbook include: Allegiant Air selling 453,272 hotel room nights and 1,204,982 car rental days to passengers which contributed to ancillary revenue from third parties of $40.2 million for the year; Jet2.com truly identifying as a holiday-oriented airline (and an ancillary revenue leader) with package holiday customers representing 41.5% of all passengers flown; and Southwest’s revenue from EarlyBird Check-In estimated to be $260 million for 2015.