Posted on: 05 March 2014 by Mark Howells
Lion Group has appointed Rudy Lumingkewas, general manager sales and marketing, to the position of CEO of Lion Air, replacing Rusdi Kirana who will focus on his role as CEO of Lion Group, which encompasses Lion Air, Batik Air and Wings Air plus the investment in Malindo Air.
Lumingkewas will therefore report to Kirana just as the CEOs of Batik Air and Wings Air already do.
“In recent years, Lion has transformed itself from being a single airline – with a single air operator certificate – to a group that has several airlines, each with its own AOC. By appointing one of my top executives to the post of CEO of Lion Air, it allows me to better divide my time between the airlines in the group and take the group forward in the next phase of its development,” explained Kirana. “The fact we have filled the Lion Air CEO post by promoting from within is testimony to the strength of our management team.”
Lumingkewas has been an instrumental part of the airline's management team. He joined Lion Air in 2001 and was Lion Air's district manager in Medan. He was then promoted in 2002 to general manager of sales and marketing.
Having worked for the airline for 13 years, Lumingkewas has a thorough knowledge of the business. He is already responsible for all sales and promotional activity including pricing policy and revenue management. He also supervises the airline's 11 area managers and oversees the airline's continuing relationship with travel agents.
"My focus will be continuing to grow Lion Air's market share as well as continuing to invest in training, so that our workforce can continue to develop and grow," remarked Lumingkewas.