LIAT signs with marketing specialist Discover the World

LIAT has reported that it has turned to Discover the World to help the carrier reach key offline markets.

"We are very pleased to be working with Discover the World and look forward to growing our customer base and extending our presence into new markets," commented David Evans, CEO of LIAT. "Discover the World becomes part of the LIAT team, representing us at key events, growing our sales channels and creating awareness of the LIAT brand.

"LIAT doesn't currently have representation in the UK, Europe, USA and Canada where a lot of interline passengers and potential passengers are based," Evans continued. "This partnership offers an opportunity for us to grow our awareness and presence."

Ian Murray, Discover's vice-president added, "We will be representing LIAT in 47 countries, where we will be responsible for raising the number of visitors travelling between the islands onto LIAT's network. By using our field sales expertise with digital marketing, we will increase brand awareness and drive more customers."

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