Kingfisher to drop Red no-frills product

Kingfisher Airlines has announced that it is to withdraw from the low-fare market and drop the Kingfisher Red no frills economy product that it began when it took over Air Deccan.The airline explained that average load factors in Kingfisher First have been 50%. As such the capacity is being reduced on existing dual class Airbus aircraft and introduced on existing single class Airbus aircraft. Kingfisher will, therefore offer the Kingfisher First service on all its Airbus routes albeit with an overall reduction in capacity.Over the past six months, Kingfisher Class (full service economy class) has generated higher yields and seat factors than the no-frills Kingfisher Red class of service. Following re-configuration of all Airbus aircraft, the number of economy seats across the Airbus fleet will increase by approximately 10% and this capacity will be offered across the board as a Kingfisher Class full service product. Consequently, the Kingfisher Red service will be phased out.All the company’s ATRs will operate in a single configuration with a Kingfisher Class product. All advance Kingfisher Red reservations will be fully honoured as the reconfiguration will take about four months to complete.

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